New Marketer Tips
1. Don’t try to be all things to all people.
When it comes to defining your target market, the more specific you are, the better. One of the biggest mistakes is trying to please everyone. In the end it’s an impossible task – and all you end up doing is
not truly pleasing anyone. So choose a very targeted audience and work on
offering them EXACTLY what they want. You can always branch out later to
other customers with similar interests.
2. Surround yourself with highly effective people
. The people around you have a
huge influence on your business. If they are supportive, dedicated individuals who
are willing to help you work toward your business goals you will be significantly
more likely to succeed. Remember, anyone who is not helping your success is
hindering it. So cut off contact with those people early on to avoid the distraction
3. Don’t try and do it all yourself.
Although you may be on a tight budget, you
have to be realistic about where your strengths lie. Are you a great software
developer but can’t write a sales letter? Are you an expert at graphics but don’t
know how to use them to build a web page? Be honest about what you’re good at
and let someone else take care of the rest. Although it may cost you a little bit of
money, in the end it will save you a lot of time. And when it comes to online
business, the faster you can get things done the better. After all, a half finished
project is not earning you anything!
4. Aim for progress not perfection.
It’s human nature to want things to be perfect
before we introduce them to the world. The thought of creating a site that isn’t as
good as it can be makes most of us feel like we’re failing. But in reality, your
customers will never notice. They don’t know what your ultimate vision is, so
they don’t know what hasn’t been done yet. Instead of obsessing over the details,
aim for progress over perfection. Keep your business moving forward and as you
go you’ll learn, change and grow.
5. Don’t be afraid of a crowded niche.
Where there are lots of competitors, there is
lots of money! So don’t automatically assume you shouldn’t enter a niche just
because it is crowded. Instead, look for areas where you can improve on what
your competitors are doing. Do they undeserve a section of the market? That’s a
great opportunity for you. Remember, their weaknesses can be your strengths.
Many great businesses were built on this strategy!
6. Join a mastermind group.
If you’re not familiar with the concept of mastermind
groups, now is the time to learn. The term was originally coined by Napoleon Hill
in the early 1900’s. He studied a group of men that included Andrew Carnegie,
Henry Ford and Thomas Edison. They would meet and discuss their businesses
and how they could improve them. This little “think tank” was the basis for many
of the successes these men realized throughout their careers. By finding
like minded people and creating your own mastermind group, you too can take advantage of having a sounding board for your ideas. You may be amazed at how
much such a group can help you to build your business!